TenCate Grass Group is a global player developing market leading and innovative artificial grass components for sport and landscaping. Although the internal marketing team has extensive knowledge and experience, there was at times limited capacity to manage all brand communication to the desired standard. To ensure the brand experience was delivered consistently and professionally, TenCate Grass sought an external partner to strengthen the brand identity across all communications.
We began by analysing how TenCate Grass was perceived by customers and partners and identifying where the brand experience was not yet fully realised. The focus was on translating the brand promise into tangible and consistent expressions, ensuring that customers, employees, and partners share the same strong impression of the brand.
We began by analysing how TenCate Grass was perceived by customers and partners and identifying where the brand experience was not yet fully realised. The focus was on translating the brand promise into tangible and consistent expressions, ensuring that customers, employees, and partners share the same strong impression of the brand.
For campaigns and targeted promotions, we delivered content, landing pages, and advertisements supported by effective SEO and SEA strategies. This ensured that customers and partners were reached and engaged in a consistent manner.
During the website renewal process, we implemented technical SEO improvements and managed the digital channels to ensure that all online touchpoints functioned consistently and reliably.
Through clear communication and an independent way of working, we operated within a structured framework where the brand identity remained central. At the same time, we supported internal teams in consistently translating the brand story into practice.
As a result of this approach, TenCate Grass now presents a consistent and recognisable brand experience, both online and offline. Customers and partners experience the brands as intended: professional, innovative, and reliable. Employees understand how to communicate the brand story, making all communication more consistent and credible.
The outcome is stronger brands that inspire trust, attract loyal customers, and create pride among employees.
