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RTS

RTS, active in the Dutch and Belgian bodywork and trailer building sector with body systems and components such as aluminium profile systems, panels, and accessories, was looking for a partner who could truly translate the brand experience into all communication. A previous collaboration with an external marketing agency had been slow and delivered limited fresh insight. As an internal marketing function was not feasible, RTS sought an external approach that combined expertise with genuine involvement.

Our approach

We began by analysing how RTS was perceived at that time by customers and employees. Where did the brand promise feel authentic? Where did communication still come across as distant or inconsistent? Based on these insights, we translated the RTS brand identity into every touchpoint and expression, ensuring the brand conveys the same feeling everywhere.

The implementation

We refreshed existing brand assets and promotional materials and developed new materials so that the visual style and tone of voice are recognisable and consistent throughout. The corporate website and brand websites were completely renewed, including technical optimisation and SEO. Website and social media management were also centralised, ensuring that all online communication aligns with the brand promise.

For campaigns focused on customer retention and lead generation, we delivered content, landing pages, and email campaigns. For catalogues, both print and digital, we managed product photography and design.

Through close collaboration with the RTS team, all materials and communication were developed with careful attention to the company culture. As a result, internal and external communication are fully aligned, helping employees communicate the brand story consistently.

The result

Thanks to this approach, RTS now benefits from a brand experience that is consistent and recognisable across all touchpoints. Customers gain a clear and reliable impression of the brand, and communication feels personal and professional. Employees understand how to convey the brand story, strengthening RTS’s position in the market. The renewed websites, promotional materials, and campaigns have led to greater customer engagement, improved online visibility, and a cohesive brand experience that supports growth and trust.

RTS has not only strengthened its visual identity but has also embedded the brand experience throughout the organisation and the entire customer journey. With communication that inspires trust, builds lasting customer relationships, and motivates employees to represent the brand identity with conviction.

An engaged professional with knowledge of our market

In the past, RTS worked with an external marketing agency where several team members were involved in our marketing from time to time. As a result, projects progressed slowly and offered little that was genuinely distinctive. As our company is too small to employ an in house marketing specialist, we needed to look externally to improve our communication.

With Simone, we experience the benefits of agency level expertise combined with the involvement of a dedicated team member. She quickly understood our position within the bodywork market, enabling her to raise our communication to a higher level. RTS colleagues enjoy working with her, which ensures that the materials she develops genuinely reflect our company culture. With Simone’s support, we are able to strengthen RTS’s position in the market even further.

An engaged professional with knowledge of our market

In the past, RTS worked with an external marketing agency where several team members were involved in our marketing from time to time. As a result, projects progressed slowly and offered little that was genuinely distinctive. As our company is too small to employ an in house marketing specialist, we needed to look externally to improve our communication.

With Simone, we experience the benefits of agency level expertise combined with the involvement of a dedicated team member. She quickly understood our position within the bodywork market, enabling her to raise our communication to a higher level. RTS colleagues enjoy working with her, which ensures that the materials she develops genuinely reflect our company culture. With Simone’s support, we are able to strengthen RTS’s position in the market even further.

Bart
Managing Director
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