Not pushy
A good balance between being customer-focused and daring to be commercial. Not pushy, yet clear. That really appealed to me.
This coaching is designed for employees and entrepreneurs who want to take their customer interactions to the next level. For professionals with frequent, direct customer contact, such as customer service, front office, support, and commercial inside and field sales. It is also ideal for entrepreneurs and freelancers who make a difference in every conversation.
Coaching is particularly suited to organisations that want to do more than train. It is for those looking to build quality, commercial impact, and consistent customer experience in a sustainable way.
Our coaching aligns seamlessly with the training and is based on the five stars of the ultimate customer experience. We work with a clear structure where reflection, targeted feedback, and practical application are central.
During coaching sessions we analyse real customer conversations and link them to:
We focus not only on what is said, but also on how and why. We provide insights into behaviour and its impact on the customer, ensuring that change is deeply embedded rather than superficial.
Coaching is always conducted individually. This allows full attention to be given to each employee’s personal development.
The coaching is based on daily practice. We work with real conversations and concrete situations so that development is immediately relevant to the work itself.

Rob has more than 20 years’ experience in customer contact and commercial roles. His career began in retail and developed through internal commercial positions to roles as an account manager in the field. In these positions he also gained experience in training and coaching colleagues and sales teams, helping employees to further develop their customer conversations and commercial skills.
This broad background forms the foundation for a realistic and results-focused approach to customer contact. His insights are drawn from many years of practical experience and countless conversations with customers in a wide range of commercial situations. Through his experience within different organisations, he understands what works in practice and what does not. He enjoys sharing this practical knowledge in his training sessions and coaching, enabling participants to recognise themselves in the examples and situations that are discussed.
Rob combines enthusiasm and energy with a good sense of humour. His training sessions and coaching are clear, interactive and highly practical, with plenty of room for recognition and a relaxed atmosphere.
This coaching ensures that knowledge does not remain unused, but becomes visible in everyday customer interactions. Employees learn to think and act from the perspective of both customer value and organisational interest, making conversations more deliberate, powerful, and effective.
During coaching we reflect together on real interactions and provide targeted guidance on behaviour, choices, and communication. Confidence grows, employees take more control in conversations, and their influence on results increases. Customers experience greater attention, clarity, and professionalism.
The outcome is a stronger team, higher customer satisfaction, increased loyalty, and improved commercial performance.
A good balance between being customer-focused and daring to be commercial. Not pushy, yet clear. That really appealed to me.
After the training and coaching, I feel much more confident on the phone and I notice that I now naturally think more commercially during conversations. I am enjoying my work even more!
I received useful tips to make conversations slightly more professional. It was also very helpful to practice with real-life situations.
Rob’s coaching quickly got our club and new advisors on track. Doubts were removed and a clear step forward was made in commercial success. Listening in on real conversations had a huge impact. We are very happy with the results.